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Essay

Marketing Warfare

Essay specific features

 

Issue:

Book Reports

 

Written by:

April W

 

Date added:

August 19, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

15 / 4064

 

Was viewed:

5847 times

 

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Essay content:

In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As a result, firms could look at different tactics used in war and apply it to their organization. Book Summary 2500 Years of War As a prelude to what laid ahead Al Reis and Jack Trout gave a synopsis of the many battles that took place over a 2500 year period...
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Such an account laid a foundation for the reader to understand the authors’ analogical illustration of strategy in warfare as is in marketing. Some of the great battles mentioned included the Marathon: 490 B.C, where fifteen thousand (15, 000) Persians faced eleven thousand (11, 000) Athenians. In the battle of Marathon, the Athenians used military tactics of working together and keeping the forces concentrated...
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General issues of this essay:
Principle of Marketing Accounting Principle Principle of Customer Service Principle of accounts The Peter-Principle Peter Principle Bernoulli Principle The Offense Principle The Revelation Principle anthropic principle Principle of charity peter principle Handicap principle The Pleasure Principle Bernoulli Principle
 

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