maslow's hierarchy of needs

Essay specific features

 

Issue:

Business

 

Written by:

Vincent S

 

Date added:

February 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3595

 

Was viewed:

4654 times

 

Rating of current essay:

 
Essay content:

Evidence from various studies shows that there is indeed a link between the motivations of consumers and the hierarchical ranking of needs found in Maslow's theory. Advertisers have found it particularly useful to appeal to "higher" needs (such as status or social belonging), even when making pitches for items relating to the "basic" needs (such as food or clothing)...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Maslow's theory has also been found helpful in creating methods for segmenting markets; in other words, consumers can be ranked according to their lifestyle characteristics, which are in turn derived from Maslow's views on the needs that motivate people. Although Maslow did not explicit discuss the topic, it has also been found that "fun" is an important consumer motivation, and advertisers need to take this factor into account along with the other motivational needs...
displayed next 300 characters

General issues of this essay:

Related essays: