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Essay

maslow's hierarchy of needs

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Issue:

Business

 

Written by:

Vincent S

 

Date added:

February 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3595

 

Was viewed:

4771 times

 

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Essay content:

Evidence from various studies shows that there is indeed a link between the motivations of consumers and the hierarchical ranking of needs found in Maslow's theory. Advertisers have found it particularly useful to appeal to "higher" needs (such as status or social belonging), even when making pitches for items relating to the "basic" needs (such as food or clothing)...
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Maslow's theory has also been found helpful in creating methods for segmenting markets; in other words, consumers can be ranked according to their lifestyle characteristics, which are in turn derived from Maslow's views on the needs that motivate people. Although Maslow did not explicit discuss the topic, it has also been found that "fun" is an important consumer motivation, and advertisers need to take this factor into account along with the other motivational needs...
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General issues of this essay:
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