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Essay

Mattel Corporation and Emotional Intelligence

Essay specific features

 

Issue:

Business

 

Written by:

Edris P

 

Date added:

January 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 503

 

Was viewed:

7982 times

 

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Essay content:

Eckert, 2001). By 2005, however, the company was in excellent financial shape, with sales of $5.2 billion and a net income of $417 million (Gina Ruiz, 2006). What accounted for this dramatic turn around? The shrewd use of emotional intelligence on the part of Robert Eckert and his staff is one key reason...
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The girls unit had Barbie. The boys unit had Hot Wheels. The infant and preschooler group had Fisher Price (Gina Ruiz, 2006). Each group had its own identity and culture. According to CEO Robert Eckert, "Employees within the silos knew what they were trying to accomplish, but they had no clue of where Mattel was headed as an organization"...
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General issues of this essay:
Case Analysis Mattel Distribution of Mattel Individual brand development Mattel Corporation and Emotional Intelligence Mattel Inc. Stock Mattel Inc.: A Financial Journal Mattel Mattel Mattel Mattel’s Case: Strategic Case 3 The Role And Development Of A Corporate Brand Personality For Modern Businesses Emotional Intelligence and Organizational Performance Mattel Inc. Stock Mattel's Product Safety Mattel
 

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