mba 500 global communications paper

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David M


Date added:

September 4, 2014








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8 / 2010


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Global Communications faced too much competition. Local, long-distance and international markets are all competing for the same business, (UOP Scenario). The issues effecting Global Communications varied depending upon the stakeholder involved. The company needs to create an effective way to communicate what it wants to do, who will be affected, and the benefits of the anticipated changes...
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The company had to find ways to make sure that its business survived. There had been a lot of competition in the long distance and international market, so the Senior Team decided to introduce new services to small business and consumer customers. The Senior Team was composed of: Katrina Heinz, Sy Rodriguez, Nancy Everhardt, Joel Thompson, and Maria Antez...
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