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Issue:

History

 

Written by:

Angela W

 

Date added:

December 13, 2014

 

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Grade:

B

 

No of pages / words:

6 / 1670

 

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Essay content:

However, the use of secondary data must be carefully considered and used only when applicable to the research question. To tap effectively into the Indian markets, Starbucks will need to gather accurate and reliable secondary information, which can either be sub-contracted out to a firm that specializes in market research or they can form an internal survey team to explore the opportunities the Indian markets present to the growth of their overall business...
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However, the use of secondary data must be carefully considered and used only when applicable to the research question. To tap effectively into the Indian markets, Starbucks will need to gather accurate and reliable secondary information, which can either be sub-contracted out to a firm that specializes in market research or they can form an internal survey team to explore the opportunities the Indian markets present to the growth of their overall business...
displayed 300 characters

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