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Mcq's On Marketing
Essay specific features
Written by:
Stanley T
Date added:
May 27, 2014
Level:
University
Grade:
A
No of pages / words:
4 / 925
Was viewed:
9206 times
Rating of current essay:
Essay content:
Our company has organized an aggressive sales force to promote our products
____d. We try to produce only high-quality, technically efficient products.
2. Alamo Rent-A-Car defines its ____ as leisure travelers, whereas its major competitors focus on business travelers. Pg. 34
____a. target market
____b...
displayed 300 characters
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marketing mix
____c. market variable
__x_d. marketing objective group
3. Which one of the following employees is ultimately responsible for setting the ethical tone for the entire marketing organization? Pg. 106
____a. Lower-level marketing managers
____b. Lower-level marketing employees
____c...
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