Mcq's On Marketing

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Issue:

Business

 

Written by:

Stanley T

 

Date added:

May 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 925

 

Was viewed:

9206 times

 

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Essay content:

Our company has organized an aggressive sales force to promote our products ____d. We try to produce only high-quality, technically efficient products. 2. Alamo Rent-A-Car defines its ____ as leisure travelers, whereas its major competitors focus on business travelers. Pg. 34 ____a. target market ____b...
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marketing mix ____c. market variable __x_d. marketing objective group 3. Which one of the following employees is ultimately responsible for setting the ethical tone for the entire marketing organization? Pg. 106 ____a. Lower-level marketing managers ____b. Lower-level marketing employees ____c...
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