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Essay

Media in society

Essay specific features

 

Issue:

Social Issues

 

Written by:

Philip R

 

Date added:

May 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3630

 

Was viewed:

5971 times

 

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Essay content:

Manheim's view about what the mass media system actually does to the news is similar to what W. Lance Bennett lists as the four main media biases: fragmentation, normalization, personalization and dramatization (Bennett, 1996). These biases are described by Manheim as the media system "[rendering] the content of the news less burdensome by packaging it more attractively" (Manheim, 1991)...
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These biases are described by Manheim as the media system "[rendering] the content of the news less burdensome by packaging it more attractively" (Manheim, 1991). Contrary to Manheim's views, Rushkoff looks at how the viewers are able to use and understand the media's messages. Rather than viewing the media as a mass system composed of the elite who view the public as a commodity, Rushkoff believes that the people strive to shape and understand the world through the messages the media portrays...
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General issues of this essay:
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