Merger Benchmarking For Cingular And At&T

Essay specific features

 

Issue:

Business

 

Written by:

Shirley C

 

Date added:

January 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 517

 

Was viewed:

740 times

 

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Essay content:

Combined, these two companies expanded with more than 47 million customers. But in the fourth quarter of 2004 Cingular reported a loss of $117 million. Even though Cingular attracted 1.8 million new subscribers in the fourth quarter the company was still hurting because of the expenses due to the merger with AT&T Wireless...
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Cingular will have a global reach by offering new data services to its current clients. Being ahead of the competition, Verizon Wireless, Cingular and AT&T Wireless had to be more innovative. They started by introducing new services to the current and potential clients. Cingular started accessing both GMS networks to all clients without roaming charges and allowing unlimited mobile-to-mobile calls to Cingular or AT&T Wireless customers...
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