mergers and acquistions

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Andrew J


Date added:

April 30, 2016








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This paper discusses three examples of recent mergers, the forces that drive companies to buy or merge with others, and the financial outcomes of each case. In May, 1998, Daimler-Benz and Chrysler Corporation, two of the world's leading car manufacturers, agreed to combine their businesses in what they claimed to be a "merger of equals...
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The strategy going into that merger was to allow both groups to maintain their existing cultures. The former Chrysler group was given autonomy to manufacture mass-market cars and trucks, while the Germans continued to build luxury Mercedes. In this case, the merger would offer new products, countries, segments, brands, or skills, will add much more to your business than someone who does the same thing you do (Gaughan, 2004)...
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