Midway Games

Essay specific features

 

Issue:

Business

 

Written by:

Kelly D

 

Date added:

March 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2836

 

Was viewed:

7012 times

 

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Essay content:

In 2001, the management team at Midway Games made the decision to exit the coin-operated segment of their business and "focus exclusively on the rapidly growing home console and handheld video game software market." 4 Over the past several years, Midway Games has suffered significant financial losses...
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Because of these losses, Midway Games must identify a new strategic purpose: double market capitalization within four years. Situation Analysis/Market Study General Environmental Analysis By 1983, so many bad games had hit the market that consumers began to turn away from video games for entertainment...
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