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Essay

mismanagement of customer loyalty

Essay specific features

 

Issue:

Business

 

Written by:

Robert W

 

Date added:

August 10, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5732

 

Was viewed:

9659 times

 

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Essay content:

After running the scheme for five years, the company was able to determine the profitability of each of its accounts over time. Executives were curious to see just what payoff they were getting from their $2 million annual investment in customer loyalty. The answer took them by surprise. About half of those customers who made regular purchases for at least two years-- and were therefore designated as "loyal"-- barely generated a profit...
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About half of those customers who made regular purchases for at least two years-- and were therefore designated as "loyal"-- barely generated a profit. Conversely, about half of the most profitable customers were blow-ins, buying a great deal of high-margin products in a short time before completely disappearing...
displayed 300 characters

General issues of this essay:
Airtel-Winning Customers Through Loyalty Program" Article Summary-The Mismanagement of Customer Loyalty BUSINESS LOYALTY Customer Acquisition And Keeping Customers In Today’S Volatile Market Customer Loyalty Customer Satisfaction for Business-to-Business Professional Services MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT: mismanagement of customer loyalty Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Research Proposal. Affecting Customers Loyalty. The affects of customer Loyalty Is the cross training of customer service effective? the case at the NYC Dept of Education Customer Loyalty customer loyalty programs Kudler Customer Loyalty Program
 

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