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Essay

Mkis Support For The Marketing

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Doris F

 

Date added:

June 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5589

 

Was viewed:

3943 times

 

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Essay content:

Furthermore, investigates, in more detail, what operational MkIS sub-systems have contributed to improved effectiveness for implementing and controlling marketing efforts. The results of a survey of 50 Finnish wholesale companies showed that MkIS have supported marketing management in all complementary steps of the marketing management process...
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Information that is perceived to be useful for the different steps of this process, however, varies. The perceived improvements of studied MkIS usage were higher in marketing than sales tasks. These findings indicated that instead of one MkIS, organizations would be better advised to develop MkIS sub-systems to support the different steps in the marketing management process and also sub-systems to support sales activities directly, although still allowing technical and functional integration when needed...
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