Mkt Research

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Issue:

Science

 

Written by:

Karen K

 

Date added:

October 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 769

 

Was viewed:

9788 times

 

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Essay content:

Beginning business in new countries it is crucial to look on cultural aspects, even language and slang, in order to avoid problems connected with misunderstanding, misspelling and even wrong interpretational message • Location and cost (tangible &intangible) Because location is such significant cost driver, location often has the power to make or break a company’s business strategy...
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Once management is commited to a specific location many costs are firmly in place and difficult to reduce. There are two categories of location costs tangible &intangible. Tangible – readii identifiable costs that can be measured with some precision and intangible can not be easily quantified and include quality of life and government and as a result motivational factors of employees...
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