I would like to start with some ground rules for our discussion today. There are no wrong answers. Please be completely honest. Don’t be afraid to share your opinions. This is a very open atmosphere.
b. We will begin with each participant writing their first names on placards to be placed in front of them... displayed 300 characters
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We will feature a numerous of different types of drinks for the participants to drink as a refreshment. We can ask them to identify the set number of drinks before them, including juices, coffee and energy drinks (Red Bull, Monster)
2. The Decision Process:
General Questions
? What do most of you think of cold drinks?
? What they think of cold energy drinks?
Place
? Where did you usually purchase your drinks?
? Tell me briefly about the places you go each day when you buy your refreshments
? Why do you go there,
? What does it fulfill?
? Are you looking for a certain vibe from the place?
? you are looking for a popular place?
? you want a neighborhood /community feel?
? How often do you go there?
Product
? What do you look for in your refreshments or drinks?
? How is the pricing of the drinks that you purchase? (please state a range)
? Are you looking for a thirst quencher, a cold soothing drink, something to pick
up and give some energy continue your day?
? What kind of drinks are you looking for at different times of the day? morning, mid-morning break, afternoon, breaks, before/after exercising, before/after a social event, going out with friends for conversation, when going out for a place to read... displayed 300 characters
