Mondavi case analysis

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Issue:

Miscellaneous

 

Written by:

Harlan M

 

Date added:

February 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1142

 

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4813 times

 

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The big decision is whether to get back to original vision, and focus on the domestic market, which bring a 90% of revenues or continue diversification and keep on pursuing the vision of worldwide supplier of wines and continue expanding joint ventures with other global wine makers to get the bigger share of world market...
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As well as putting Robert Mondavi Corporation on top of the wine makers list around the world. Mission Statement: Make wines that could proudly stand next to greatest brands in Europe using most advanced technologies and equipment. Make wine that would draw inspiration and attention, so the wine of America would satisfy the very pernickety customers and earn the respect and profits from the worldwide markets...
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