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Issue:

Music and Movies

 

Written by:

Richard D

 

Date added:

May 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1555

 

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5125 times

 

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Radico is a relatively new player in the market and has concentrated solely on developing three successful brands thus far. It is now on the verge of taking the UB path and acquire companies, both domestic and international. Both companies are determined to command a strong global presence in the years to come...
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["Radico Corporate Presentation", 2006] The two largest players in the market are currently United Breweries (UB) Group and Radico Khaitan Limited. The profile of the two companies is attempted below. UB Group: UB's stated aim is to become a global leader in the liquor market. There are three major areas of focus for UB which help it in achieving this aim: - 1) Aggressive acquisitions, both national and international 2) Extensive product line expansions 3) Active cost-control measures Aggressive acquisitions: Over the last three to four years, UB has been involved in many mergers and acquisitions...
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