Essay specific features
January 16, 2017
No of pages / words:
1 / 245
Rating of current essay:
This is your only chance to grab the reader’s attention! (More than three glaring errors per page = automatic recycling).
Essential message – ONLY discuss the major findings and important statistics. Material should be presented in a sequence that parallels the actual report.
Significant material – DO NOT INCLUDE: conjecture, long explanations, examples, extended definitions, visuals, or vague ideas (i...
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Non-technical writing style – Use plain English guidelines (from Business Communication 112 and 122). Always write in the third person (e.g. the Marketing V.P. or company name – NEVER use I, we, us etc.) Never phrase suggestions as “you should….”
Numbers - Round numbers considerably (e...
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