Nantucket Nectars Case Study review

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Issue:

Miscellaneous

 

Written by:

Gloria K

 

Date added:

October 12, 2016

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 191

 

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6490 times

 

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The purpose of this sale would be raise capital to support the business plan and growth strategy of the company, plus free me from the day-to-day operational activities and allow me to pursue other ventures.
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Nantucket Nectar’s revenue was a growing rapidly and the brand was receiving well deserved recognition and publicity. And the company’s strategy and dedication to high quality was proving to align well, and was timed well, to the healthy trend of newly emerging beverage industry. However the company’s cost for premium ingredients and operating expenses were very expensive and was leaving the business with net losses during the first 8 years...
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