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Nectar Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Louis P

 

Date added:

October 4, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

11 / 2912

 

Was viewed:

400 times

 

Rating of current essay:

 
Essay content:

The registration is easy and is completed by filling out an application form available at the partner’s outlets and on the internet as well. The nectar points are redeemed for free flights, meals, vouchers etc. The high spenders are attracted by rewards like “Flights to Australia” and the low spenders are attracted by rewards like “Free Video Rentals...
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The high spenders are attracted by rewards like “Flights to Australia” and the low spenders are attracted by rewards like “Free Video Rentals.” The operating costs are low due to shared costs divided between the partners, whereby partners can avail themselves of a much richer data bank of their customers, analyzing their purchases across different products and purchased in different outlets...
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