Essay specific features
September 5, 2011
No of pages / words:
18 / 4887
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Benson dates back to 1893. The Mather name had been prominent in London advertising since 1850. David's older brother, Francis was Managing Director of Mather & Crowther and he considered it a small triumph to start a British-owned agency on American soil. He attributed much of the success to the genius of his brother, David Ogilvy...
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Now the Company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals
In 1965, Ogilvy, Benson & Mather merged with Mather & Crowther to form a public company, Ogilvy & Mather International.
By 1970, Ogilvy & Mather had 30 offices in 14 countries.
In 1971, Ogilvy & Mather bought out Benson, thereby acquiring holdings in Asia Pacific under the Ogilvy, Benson & Mather name...
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