Netflix Case

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Carlos B


Date added:

May 23, 2014








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3 / 776


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This new system was much more convenient for most people and the fact that it virtually eliminated late fees made it an easy choice for most. Practically overnight Netflix threatened to take down the two rental giants, Blockbuster and Hollywood. Blockbuster realized the threat and reacted quickly by adopting a “no more late fees” policy, and by starting Blockbuster Online, an online rental service which was almost completely identical to Netflix...
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Hollywood has yet to introduce an online service but and Video On Demand services have been successfully competing with Netflix. Netflix is currently the industry leader and has been trying to maintain its market share through aggressive advertisement, price wars, and lawsuits. Recommendations To maintain and grow its market share Netflix must focus on building its brand recognition, becoming the cost leader, differentiating its product, and expanding into new geographic regions...
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