Never on a Sunday

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Written by:

Patricia M


Date added:

January 5, 2016








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2 / 343


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The McCoy's being such a value driven family, has an outstanding sense of right and wrong, which influence their attitudes and behaviors within their business. For example, during a devastating hurricane the McCoy's offered their customers supplies at a regular price rather than giving into the supply and demand theory of marketing which would have doubled the company's profits...
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Beliefs and values create feelings that influence intended behavior, which is illustrated through the McCoy's 103 stores closing on Sundays. However, being closed on Sundays says two things to people: one that there is something special about how the McCoy's view their religious lives, and two, that there is something about the way the McCoy's feel towards their employees as well as customers...
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