New Venture Idea Pocket Light
Essay specific features
August 11, 2016
No of pages / words:
3 / 636
Rating of current essay:
For instance mounted on a bike the lamp provides you with bright vision on your journey or fix it on your kids school satchel for their safety. It also perfectly functions as a outdoor and camping lamp.
Wherever light is needed, the LightBeam is the solution!
• modern design
• compact size (perfect for keyrings)
• multifunctional use
• easy mounting
• bright illumination
• long battery life (up to 100 hours)
• water and shock resistant
Our main customer group are young, energetic people between 12 and 25, who follow the newest fashion movements...
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The important buying motives are to use the product as a lifestyle or sport accessory and to imitate their friends. Another strong customer group are casual buyers, who see a good value in the multifunctional use for a fair price, like middle age parents.
Competitor and Industry Analysis
The direct competetion is formed by noname Asian LED lamp manufacturers, who offer a wide range of low budget lamps...
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