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Issue:

Miscellaneous

 

Written by:

Justin S

 

Date added:

April 1, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3150

 

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1299 times

 

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(2002) This theory focuses on the consumer instead of a message. The consumer is responsible for choosing a specific media to meet their specific needs. An extension of this theory is the Dependency Theory. Sandra Ball-Rokeach and Melvin DeFleur proposed this theory. (1976) They propose a relationship among audiences, media, and the larger social system...
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(1976) They propose a relationship among audiences, media, and the larger social system. “Consistent with uses-and-gratifications theory, this theory predicts that you depend on media information to meet certain needs and achieve certain goals.” (Littlejohn pg. 325) There are two factors that seem to determine how dependent the audience member becomes on the media...
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IT AND SPORTS sports Sports Sports Sports Extreme Sports vs. Traditional Sports Ped In Sports Sports Sports God and sports sports Do Sports Agents corrupt the sports entertainment industry? E-Sports Sports In The Law Sports
 

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