Nike

Essay specific features

 

Issue:

Business

 

Written by:

Dominique B

 

Date added:

January 26, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1267

 

Was viewed:

7677 times

 

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Essay content:

They have come up with development on shoes like the Lunarlite technology which will create a most responsive and lightest cushioning material for Nike’s certain footwear, mostly for competitive athletes. Nike Sports and Research Lab has show studies that Lunarlite Foam would spread the whole pressure loads across the whole feet, thus reducing accumulative pain on their feet when running and also reduce impact on fragile bones...
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The result shows the new Luanrlite cushioning is 30% much better than the previous technology, Phylon. While working on their past technology, Kevlar which is a light, strong para-ramid synthetic fiber use on the athlete shoe. Recently Nike has come up with a revolutionary technology, the Flywire. Flywire comes about with embroidery by one of the members of the research and development team when he saw a simple embroidery machine which gives him the inspirations...
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