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Written by:

Stephen D


Date added:

September 21, 2016








No of pages / words:

8 / 1998


Was viewed:

2999 times


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Managing public perception and labor relations in the globally outsourced sports footwear and apparel manufacturing operations, allegations of coerced overtime in China, dangerous working condition in Vietnam and public relation nightmare, series of labor problems and abuse such as cheap labor wages, poor working conditions, health and safety issues and underage workers exploitation were the main issues Nike had to deal with, while the problem has to do with the rising demand for NIKE products...
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Nike has become a major target because it has successfully integrated different forms of corporate communication into the promotion of a high-profile corporate identity. The reflexive character of Nike’s promotionalism, however, has allowed for activist criticism that contrasts Nike’s claims of social responsibility with the labor conditions in its manufacturing operations...
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