NIKE

Essay specific features

 

Issue:

Business

 

Written by:

Helen M

 

Date added:

March 4, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 447

 

Was viewed:

8253 times

 

Rating of current essay:

 
Essay content:

Nike critics maintain that these efforts do not go far enough to improve conditions for garment workers. Nike supplier plants where employees are underpaid, overworked, and commonly face verbal and even physical abuse. Nike's stated commitment to high labor standards has yet to translate into consistent practice...
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For example, product safety and quality sessions, work-group meetings, media tactics such as interactive news releases, story memo to reports about the progress and displaying ads in the news papers, radio commercials. Nike also continued a systematic approach in managing the crisis as mentioned above and then continue their focus in raising minimum wages working with the overseas contractors and labor unions in order to recreate a positive image...
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