Nike

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

John H

 

Date added:

April 11, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

24 / 6541

 

Was viewed:

6349 times

 

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Essay content:

In short, a transition from functionalist environmental (denial, risk limitation, and green wash) accounting to green accounting practices. Response 1--Denial-Head in Sand "Not our problem" Response 2 --Green Gloss (Green Wash) - Public relations Campaigns "We Just Do it" Response 3 --Strategic awareness - Minimal Compliance Internal managerial recognition of need for environmental change Response 4 --Strategic Acquisition - Proactive --Voluntary environmental audit -- such as hiring environmental audit firms...
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The Nike Corporation now reports on its web site that it has implemented Green EA practices to deal with key Environmental Problems: Water pollution Energy use Shoe Recycling Ozone depletion Global warming Ecosystem degradation Toxic Chemicals Noise Levels etc. RESPONSE 1 - From 1960 to 1992...
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