Nike Brand Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sara B

 

Date added:

March 5, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1509

 

Was viewed:

1948 times

 

Rating of current essay:

 
Essay content:

Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desire to succeed. Superb athletes and role models have extreme power over teenagers and often influence them into purchasing products not otherwise thought of. Nike has been able to sign numerous top notch athletes while other companies just simply can?¦t or haven?¦t been able to...
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Nike has been able to sign numerous top notch athletes while other companies just simply can?¦t or haven?¦t been able to. Instead of just selling products like its competitors Nike is selling a feeling; an emotion. Communication about Nike?¦s variety of products is developed using all methods of promotion including word of mouth...
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