Nike Inc.: Study of value chain functions and how they contribute to the success of Nike.

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Dorene L


Date added:

July 27, 2015








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In reality it means supporting all athletic activities regardless of anything else. This simple and ambitious yet humble objective has led Nike to the top of multi-billion dollar business category that is selling athletic footwear and apparel worldwide. Nike was founded in 1968 by two entrepreneurs who used innovation to inspire their athletic footwear design...
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The inspiration for Nike?s business model came from Bowerman who taught his athletes, Phil Knight among them, to seek competitive advantage everywhere, especially in their bodies, their gear and their passion. Today, Nike has the same core value installed. Knight, a co-founder of Nike and now Chairman of the Board, has witnessed an initial idea from his days as middle distance runners for Coach Bill Bowerman, evolve over the years and constantly grow into a global athletic empire...
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