soccerevolution.com to simply promote soccer, Adidas leads the market in this sport)
WEAKNESSES
Negative image portrayed by poor working conditions in its overseas factories
E-commerce is limited to USA
The direct sale to consumers is creating conflicts with its own resellers
Currently available supply chain, manufacturing, and fulfillment technologies aren't easily integrated with online build-to-order Not known for its research and development leading to innovative designs?«systems
The e-commerce is limited to USA, however, has planned to expand to Canada and international in the near future
Online customer service not "helpful" or easy to find
OPPORTUNITIES
Increasing demand in the industry for products available online
Increase female participation in athletics
E-commerce will reduce the cost of goods sold thus improving the "bottom line"
New technology and innovation to stay on top of market needs
Expand e-commerce to global markets
Possibility of outsourcing the web development and e-commerce to a third party developer
Growing interest in the sport of Basketball... displayed 300 characters
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soccerevolution.com to simply promote soccer, Adidas leads the market in this sport)
WEAKNESSES
Negative image portrayed by poor working conditions in its overseas factories
E-commerce is limited to USA
The direct sale to consumers is creating conflicts with its own resellers
Currently available supply chain, manufacturing, and fulfillment technologies aren't easily integrated with online build-to-order Not known for its research and development leading to innovative designs?«systems
The e-commerce is limited to USA, however, has planned to expand to Canada and international in the near future
Online customer service not "helpful" or easy to find
OPPORTUNITIES
Increasing demand in the industry for products available online
Increase female participation in athletics
E-commerce will reduce the cost of goods sold thus improving the "bottom line"
New technology and innovation to stay on top of market needs
Expand e-commerce to global markets
Possibility of outsourcing the web development and e-commerce to a third party developer
Growing interest in the sport of Basketball... displayed 300 characters
