Nike SWOT analysis

Essay specific features

 

Issue:

Business

 

Written by:

Thomas G

 

Date added:

August 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3033

 

Was viewed:

6243 times

 

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Essay content:

Knight called his first shoe Tiger and began distribution at track meets. Blue Ribbon in 1971 earned it's "swoosh" and Knight introduced the first Nike brand line. In 1978 the Blue Ribbon became Nike and each year their profits grew steadily. Due to Nikes concentration in casual shoes in the 1980's, they missed the trend to aerobic shoes and fell behind allowing Reebok to control the market...
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Due to Nikes concentration in casual shoes in the 1980's, they missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management in the years following and proceeding Reebok's take over things fell apart. Phil Knight repositioned and reestablished Nike following the bumpy years in the 80's...
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