NIke Tactics and marketing function audit

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Written by:

Robin D


Date added:

April 16, 2015








No of pages / words:

4 / 1072


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7412 times


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Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers, etc. for a wide range of sports including track and field, baseball, ice hockey, tennis, association football, lacrosse, basketball and cricket. The most recent additions to their line are the Nike 6...
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The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding. Aside from that Nike has introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind...
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