Nintendo Strategy Case

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Don C


Date added:

July 19, 2013







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2 / 478


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Nintendo struck an agreement with Nomura Securities that enabled Famicom owners to monitor and trade stocks by computer. By1991, a total of 130,000 households had joined the network, which offered, in addition to stock-brokerage services, home shopping, on-line banking, rail and airline reservation services, electronic mail, and access to information about new video games...
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Nintendo charged users for on-line time, and information and services suppliers for access to its user base. 4) In addition to licensing the rights to develop games for the NES platform, Nintendo licensed its game characters to a wide variety of other businesses. Mario and the other Nintendo creations turn up on TV shows, cereal packets, T-shirts, records and tapes, in books and board games, as toys, and elsewhere...
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