Nokia's strategy

Essay specific features

 

Issue:

Technology

 

Written by:

Judith O

 

Date added:

April 30, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1931

 

Was viewed:

5782 times

 

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Essay content:

More than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10 people who bought a mobile phone in India picked up a Nokia. Many of them had made their first ever-mobile call on a Nokia phone over a Nokia network. The 1100, the phone which was 'Made for India', had become Nokia's largest selling model globally...
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The 1100, the phone which was 'Made for India', had become Nokia's largest selling model globally. Nokia had pursued a cost leadership strategy in India, looking for various ways to cut costs. These included, setting up a manufacturing base for handsets in India, creating financing options for cellphones and working with cellular operators to reduce airtime costs...
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