Old Navy Marketing Plan
Essay specific features
Written by:
Brian D
Date added:
April 22, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 792
Was viewed:
8797 times
Rating of current essay:
Essay content:
One way Gap achieves their purpose is through one of their four brands, Old Navy. The brand is known for offering on-trend apparel and accessories at great value. Old Navy's mission is to offer affordable, fashionable clothing and accessories for the whole family (www.oldnavy.com). Their mission is defined in terms of customer benefits rather than in terms of goods or services...
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For the remainder of this analysis, the Company will refer to Old Navy and not Gap, Incorporated.
Objectives
Old Navy’s objective, according to Gap, Inc., is to “offer great fashion at great prices for, everyone” (www.gapinc.com). This objective is certainly easily translated into the company’s objective...
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