Omnitel Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Timothy P

 

Date added:

May 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1508

 

Was viewed:

4946 times

 

Rating of current essay:

 
Essay content:

The second issue is implementing a pricing strategy and plans that TIM will not view as price cuts, ultimately setting off a price war. In an effort to propose a pricing strategy that will create value at the corporate, product and executional levels, Team N has been asked to assess a wealth of market research and data...
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After thorough evaluation, the team has concluded that the best way for Omnitel to distinguish itself from TIM without creating a price war would be to continue to maintain and increase its level of customer service, not subsidize its handset, direct efforts to alter customer perception around the cell phone and finally, modify its strategy to target the middle to middle/upper class, leaving TIM its existing high-end customer base...
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