Online Travel Industry

Essay specific features

 

Issue:

Technology

 

Written by:

Ann G

 

Date added:

August 5, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 310

 

Was viewed:

8269 times

 

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Essay content:

Travel has become one of the Web's most developed categories. According to comScore, "online leisure travel bookings reached about $51 billion last year, or 44 percent of all online sales. Roughly 30 percent of all travel bookings occur online, which is a far greater share than retailing stores." Between 2001 and 2003, leisure travel bookings more than tripled, to $43 billion...
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The industries tried desperately to reach consumers by offering discounted airfares and hotel prices, but the industry did not have enough money to support the advertising and marketing of these bargains and deals that they offered after the September attacks. The industry then turned to companies like Expedia, Travelocity, Orbitz, and Priceline in order to advertise their bargains...
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