Only Vimal. Only Dhirubhai.

Essay specific features

 

Issue:

Business

 

Written by:

Martha W

 

Date added:

November 24, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 321

 

Was viewed:

5913 times

 

Rating of current essay:

 
Essay content:

Vimal has stayed with the same tagline for close to twenty years. The models used have been different, the executions have been different, the music scores have been different, the settings have been different and yet, the signature line "Only Vimal" has been the same. Crores of rupees have been invested on this line, year after year...
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This line has become a brand property. Are you throwing the baby out with the bath water? Advertising agencies have been trained to think (and at times dress) differently. They are trained to "come to the edge" and "push the envelope" to the hilt, if you will. And how do you become different? You change...
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