Opportunities And Thresholds For Advertising On Interactive Digital Tv:

Essay specific features

 

Issue:

Business

 

Written by:

Janae W

 

Date added:

December 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

29 / 8021

 

Was viewed:

7497 times

 

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Essay content:

In the first wave, a total of 320 advertising professionals cooperated in a web-survey that was posted just before the commercial launch of IDTV. 437 advertising professionals participated in the second wave, just one year after the commercial launch. The results show that their knowledge about the possibilities of IDTV was still very limited one year after the launch, reflecting also a rather troublesome result in terms of intentions to adopt IDTV...
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In the first wave, a total of 320 advertising professionals cooperated in a web-survey that was posted just before the commercial launch of IDTV. 437 advertising professionals participated in the second wave, just one year after the commercial launch. The results show that their knowledge about the possibilities of IDTV was still very limited one year after the launch, reflecting also a rather troublesome result in terms of intentions to adopt IDTV...
displayed 300 characters

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