Organisational Marketing Strategies and the Digital Age

Essay specific features

 

Issue:

Business

 

Written by:

Charles W

 

Date added:

March 26, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1501

 

Was viewed:

551 times

 

Rating of current essay:

 
Essay content:

In addition, consumers cannot be considered a group as a whole. Customers are people, and vary considerably and have different needs so cannot all be satisfied in the same way. (Kotler 31) These reasons mean that marketing must be strategic in order to have the biggest impact on obtaining customers, increasing market share, and growing the business...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Strategic marketing is defined as the process of aligning strengths of an organisation with the groups of customers it can serve. (Kotler 31) This means that the marketing strategy will align an organisation with a group of customers where it can meet their needs better than its competitors. Strategic marketing affects the whole direction and future of an organisation...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services