Organizational Structure Paper

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Issue:

Business

 

Written by:

Camille P

 

Date added:

May 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 463

 

Was viewed:

9701 times

 

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Essay content:

As suggested by Mazur (2000), e-commerce initiatives might come under marketing's wing, or anyone who seems to know what is going on. Additionally, Mazur (2000) references the main reasons given for pursuing e-commerce strategies were to increase brand equity, deepen customer relationships and increase market share ? all the traditional preserves of marketing, making it seem natural...
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Mazur (2000) offers some statistics as well in this article as follows: e-commerce resides in the marketing department of only 16% of the companies surveyed, compared with 17% placing it in IT, 14% in what is called multiple operations, 13% in sales/business development and 13% have given it to the heads of the operations...
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