Outback Steakhouse goes international
Essay specific features
December 8, 2014
No of pages / words:
4 / 1070
Rating of current essay:
Can the reasons of Outback Steakhouse's success within the United States also be applied to other markets? If not, what are the inputs the company needs to take into account before being global?
The potential international expansion of Outback Steakhouse can not be considered before explaining the reasons of the success of the company in United States through an environment and company analysis...
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Finally a few recommendations will be given to the company in order to help it to settle a suitable global strategy.
The reasons of Outback Steakhouse's success on the US market rely on its corporate strategy which stresses mainly on its strong corporate culture and leadership. In this area, Outback Steakhouse benefits from a core competitive advantage compared to its competitors...
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