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Written by:

Michael P


Date added:

May 3, 2015








No of pages / words:

7 / 1944


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The packaging and branding for the Crest products are all similar with an aqua blue color that represents the fresh feeling of clear water. This is the same feeling they want you to have after using their product, an image of clean and freshness. Gain is a brand of laundry detergent which includes liquid detergents, powdered detergents, liquid fabric softeners, dryer sheets...
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The green color and sunshine illustration on the Gain bottle is a representation of new freshness and regeneration. The company wants the consumer to believe they can wash any of their garments with this product and the garment will smell fresh and maintain its original color. Two of Proctor & Gamble’s major competitors are Unilever and Kimberly-Clark...
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