P&G JAPAN: THE SK-II GLOBALIZTION PROJECT

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Issue:

Business

 

Written by:

William C

 

Date added:

April 9, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 671

 

Was viewed:

6143 times

 

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Essay content:

Analysis: ? P&G struggled greatly in Japan: Failed to see the very demanding needs of the consumers and had underestimated their competitor's ability to innovate. They had also not adapted to complex distribution system. Decided that Japan needed a very heavy R&D department that could focus on meeting these demands...
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Analysis: ? P&G struggled greatly in Japan: Failed to see the very demanding needs of the consumers and had underestimated their competitor's ability to innovate. They had also not adapted to complex distribution system. Decided that Japan needed a very heavy R&D department that could focus on meeting these demands...
displayed next 300 characters

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