Pepsi blue

Essay specific features

 

Issue:

Business

 

Written by:

Tanja T

 

Date added:

April 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 553

 

Was viewed:

780 times

 

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Essay content:

Designed to compete with Coca-Cola's Vanilla Coke, it is considered by some to be the company's second equivalent of New Coke, after the much maligned Crystal Pepsi. The flavor of Pepsi Blue was thought by some to be similar to cotton candy with a berry-like aftertaste (it resembled that of blueberries or raspberries to some, though Pepsi itself simply described it as "berry") and much more sugary and syrupy than regular cola...
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It was tinted using Blue 1, a highly-controversial coloring agent banned in numerous countries at the time. The move to make a brightly-colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%...
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