Pepsi: the new 7UP campaign

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Written by:

David K


Date added:

March 7, 2016








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13 / 3486


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In 2001, PepsiCo announced a new joint venture formed in Egypt, combining the salty snack operations of Chipsy, the current market leader and Tasty Foods which was owned by PepsiCo. Today, PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees...
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PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo's brand names are more than 100-years-old. PepsiCo offers product choices to meet a broad variety of needs and preferences ranging from the fun items to product choices that contribute to healthier lifestyles...
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