PepsiCo market segmentation

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Written by:

Gloria R


Date added:

May 25, 2013








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Those mergers have been divided in categories such as food, beverage and snacks. Now, Pepsi Brand is part of a group of beverage brands which consists of carbonated soft drinks, mineral water, ready-to-drink teas and coffees, juices as well as isotonic sport drinks. Market segmentation Market segmentation is the process of dividing markets comprising the heterogeneous needs of many consumers into segments comprising the homogeneous needs of smaller groups (Guille M)...
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Segmentation is usually done by demography, geography and socioeconomic variables. The easiest way to segment consumer market is to use demographic variables such as age, gender and education level. Organizations that operate globally usually segment consumer market geographically. Besides, socioeconomic variables are to segment the market regarding the income, social class and also lifestyle (Guille M)...
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