PEST analysis on Walmart
Essay specific features
May 24, 2014
No of pages / words:
2 / 326
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What is the government's policy on the economy?
5. Does the government have a view on culture and religion?
6. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others?
Marketers need to consider the state of a trading economy in the short and long-terms...
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This is especially true when planning for international marketing. You need to look at:
1. Interest rates.
2. The level of inflation Employment level per capita.
3. Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on.
The social and cultural influences on business vary from country to country...
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