PEST & SWOT Analysis of ADIDAS

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Issue:

Miscellaneous

 

Written by:

Elizabeth V

 

Date added:

August 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2022

 

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5504 times

 

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Essay content:

That make costumer, to recognize Adidas is three parallel stripes of the same color. Slogan: “IMPOSSIBLE IS NOTHING” 1. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler), the Company was bought in 1990 by Bernard Tapie. Back then Tapie was specialist of rescuing bankrupt companies...
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Back then Tapie was specialist of rescuing bankrupt companies. Next step was to change the place of production to Asia and make a promotion campaign by using a famous person as Madonna (famous singer). In 1992 economical problems lead Tapi to sell Adidas to Lyonnais bank. Lyonnais sold Adidas to Robert Louis-Dreyfus who was also the president of the Olympique de Marseille football team...
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